Client:

Coffee Fresh Inc.

Goal:

Logo and branding

Overview:

Coffee Fresh Inc. is a wholesale coffee roaster in North Chiago, IL offering unique and fresh coffee blends to shops, cafes, and restaurants. They pride themselves on advanced micro-technology coffee roasters which minimize waste and maximize quality during production. As a result, their mission is to provide the freshest coffee to their clients by adapting to changing technologies in a modern world.

As a personal project, I looked at Coffee Fresh Inc.’s current logo - a simple coffee mug illustration - and decided that it would benefit from an upgrade to more closely align with the company’s mission statement. Since the company emphasizes the importance of their fresh coffee, I molded a coffee leaf with a roasted coffee bean to create a new, modernized one-line logo. This conceptually represents the freshness of the company’s products while adapting it to their modernized means of production. 

With a new logo, I also recreated the company’s branding. The business cards and packaging both offer an organic ambience with the color scheme to reflect both their freshness and their goal to minimize waste during production.

Overall, Coffee Fresh Inc.’s rebranding offers a more closly aligned and modernized association between the company and their mission.       

Software:

Adobe Photoshop, InDesign, Illustrator