Client:

SimplepayRX and Pointer Health Solutions and Profero

Goal:

Branding for a prescription discount card.

Overview:     

For this project, I designed and created the branding for SimplepayRX, a prescription discount card. Focusing on the Profero’s - the parent company’s - emphasis on “simplicity” and “money savings”, I created a simple, green logo which associates with money saved through discounted prescription prices as well as the simplicity of saving this money with this card. Having the logo as a starting off point, I illustrated the prescription card itself, once again focusing on simplicity and savings dressed up in a modern design. I also created a Powerpoint template and a messaging resource template to house SimplepayRX’s information for presentations and marketing. 

Software:

Adobe Photoshop, InDesign, Powerpoint, Print