Client:

Lake Forest College, Art Department

Goal:

Department Presentation Series Advertisement, Digital and Print

Overview:

To prepare students in choosing their career as Studio Art undergraduates, one Art Senior Seminar course invited working artists and alumni to speak to students about career options. As many of these talks share universal wisdom which reaches outside of art, these lectures were open to the LFC public which required advertisement across the college. To do so, I designed ad posters with the distrinct “LFC red” background and a Sans-Serif type treatement to stand out when hung. The simple and modern design encourages the audience to engage with the poster and attend the events. The brushstroke also alludes to the Art Department sponsorship. 

Software:

Adobe Illustrator, InDesign, Photoshop, Print

2024 ERICA KNIZHNIK