Client:

Affirmation Campaign for @tarotofsuccess

Goal:

A full aesthetic deck of affirmation cards designed for daily use, either as oracle self-reflection tools or displayed as uplifting love notes to self 

Overview:     

This project involved designing a cohesive 164-card affirmation deck of cards, printed double-sided for both beauty and practicality. Each card features intentional typography, calming color palettes and recycled paper print, and minimal yet expressive illustrations to evoke positivity and self-connection. The visual identity centers on gentle encouragement and mindfulness, transforming each card into a small, tangible reminder of self-worth.

Deep down, we know what we are capable of, but sometimes we need the reminder 


Software:

Adobe Photoshop, InDesign, Illustrator, Print



2025 ERICA KNIZHNIK